Case Study
Triangulating a fair value for AAPL: 3 methods, 1 conviction
Apple trades at $185. A multi-stage DDM with the current $1.00 dividend, 8% growth for 5y then 3% terminal, and a 9.5% required return → $145. A FCFF/DCF with explicit FCF projections, 8.5% WACC, and 2.5% terminal growth → $172. Comparable analysis using a 28× P/E (median of MSFT, GOOGL, MSI) on $7.50 EPS → $210. Three methods give a $145-$210 range; the centroid is ~$175, suggesting AAPL at $185 is fairly to slightly overvalued — a HOLD, not a screaming BUY. The Stock Valuation Lab runs all three methods side by side with your custom inputs.